Historical Data...
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1961 Model Year: Introduced: October 1960.
Calendar year sales: 40,147 | Calendar year production: 64,886.
Model year production: (six-cylinder) 38,021; (V-8) 10,975;
[Total]: 48,996
Innovations: Reduced height design; Slant six engine; Alternator charging system.
Dodge ranked fifth in truck sales, as total sales fell 7.9 percent from 1960. Truck production was hindered by a December strike at the Warren, Michigan plant.
In August, 1961, Dodge was awarded government contracts for 10,254 trucks: 8,503 military vehicles (trucks, ambulances and weapons carriers). 1,751 walk-in, forward-control trucks ordered for the U.S. Post Office. The postal trucks had a slant six and automatic transmission, plus plastic skylights in their roof panels.
1962 Model Year: Introduced: Sept. 28, 1961.
Calendar year sales: 59,118. | Calendar year production: 96,102.
Model year production: (SiX) 53,542; (V-8) 12,672;
[Total]: 66,214.
Dodge Truck had a very good year as production rose 48.1 percent.
A heavy-duty version of the 225 cid slant six arrived in medium-duty
trucks. A lightweight six cylinder diesel from Dodge-Perkins was introduced in the spring of 1962. Dodge produced 1,000 diesel-powered trucks. Of the gasoline powered trucks, 69.5 percent were sixes, whereas the V-8 was most popular in passenger cars. Heavy-duty truck warranty coverage on major gas engine components was extended to 100,000 miles.
No appearance changes came to the medium and high-tonnage low-cab forward [LCF]: models. Dodge exhibited its gas turbine powered truck at the Chicago Automobile Show in February. The 1962 line consisted of 141 basic models from 1/2- to 5-ton capacity, all built in the Warren, Michigan truck plant.
1963 Model Year: Introduced: October, 1962.
Calendar year sales: 175,025. | Calendar year production: 110,987.
Model year production: (six-cylinder.) 67,685; (V-8) 20,671;
[Total] 88,356.
Innovations: Crew Cab four-door pickup model. Dodge Truck had its best year since 1952, with a production gain of 15.5 percent and sales increase of 35 percent. Exports and government sales were substantial. Dodge produced 2,137 diesel trucks, all six-cylinder, recording an impressive sales gain. Of the total gasoline-powered trucks produced, 70,996 were six-cylinder and 37,854 were V-8 powered.
1964 Model Year: Introduced: October, 1963.
Calendar year sales: 101,072. | Calendar year production: 135,630.
Model year production: (six-cylinder.) 76,075; (V-8) 28,687;
[Total] 104,762.
Innovations: Sports-type pickup,(Custom Sports Special CSS) available with 426 cid V-8 engine. Truck sales rose 31 percent over 1963. The best performance since 1953. Dodge increased its share of the U.S. market from 7.7 to 8.8 percent. Of the 141,393 gasoline-powered trucks, 64 percent had six-cylinder engines. Diesel engine production was down slightly. In addition to the light-duty engines, 361 and 413 cid V8s were available in medium and heavy-tonnage models.
Calendar year sales: 119,365. | Calendar year production: 143,452.
Model year production: (six) 97,853; (V-8) 42,149; (Total) 140,002.
Innovations: V8 engine; Double wall Sweptline pickup box construction. Dodge had a very good year, as sales rose 19 percent. Only in 1947 and 1949 had Dodge sold more trucks. Dodge ranked fourth in U.S. production. Of the total gasoline-powered trucks sold, 58.8 percent still had six-cylinder engines.
A new 860,000 sq. ft. assembly plant, to be built in 5t. Louis, was announced in 1965. It would turn out 200 trucks per day, with the potential for 400. For the first time, industry sales of light trucks (6,000 Ibs. or less) hit the one million mark.
1966 Model Year: Introduced: October, 1965.
Calendar year sales: 119,777. | Calendar year production: 153,159.
Model year production: (siX) 96,443; (V-8) 53,305; (Total) 149,748.
Truck production rose 6.8 percent, giving Dodge 8.7 percent of the
industry total. Dodge ranked fourth in the truck industry, with its best
production year since 1952. Sales increased only slightly over 1965. Dodge showed a good gain on both light and heavy-duty trucks. V-8 engines made up 47.5 percent of gasoline truck sales.
To meet demand, Dodge added 40,000 square feet to its Warren,
Michigan truck plant. Production also began at the new St. louis facility.
1967 Model Year: Introduced: October, 1966.
Calendar year sales: 101,436. | Calendar year production: 141,865.
Model year production: (siX) 74,794; (V-8) 53,938; (Total) 128,732.
Dodge placed fourth in the truck industry production race, increasing its market share slightly though total production was down 7.4 percent from 1966. This was Dodge's golden anniversary as a truck builder. The Warren, Michigan plant produced 111,198 trucks in 1967, while 30,667 came out of St. Louis. Nearly half the trucks made carried a V-8 engine.
Total industry truck shipments decfined for the second straight year. Dodge exhibited an experimental truck, called Deora, at various auto shows during 1967. Based on the A100 chassis and power train, this dream truck was a fully operational prototype. Combining the creature comforts of a luxurious town sedan with the utility of a pickup truck, the Deora anticipated the tremendous future upsurge in sales of vehicles based on the pickup format.
1968 Model Year: Introduced: August, 1967.
Calendar year sales: 138,205. | Calendar year production: 173,769.
Model year production: (six) 96,778; (V-8) 86,237; (Total) 183,015.
Innovations: Car-like, color-keyed interiors. The U.S. truck industry had its best year ever, producing 1,950,713 units. Dodge shared in this record-setting feat, posting its highest production total in history. Alltime record sales gained 36.2 percent over 1967. Trucks were built
at three plants: Warren, Michigan (105,921 units); St. Louis (52,790);
and the balance at Burt Road, Detroit. Well over half (56 percent) of
Dodge trucks had V-8 engines. Dodge also built 3,488 diesel models.
Dodge continued to produce a full line, from compacts to heavy-duty
tilt cab diesels.
1969 Model Year: Introduced August, 1968.
Calendar year sales: 177,308. | Calendar year productIon: 165,133.
Model year production: (six) 71,266; (V-8) 103,288; (Total) 174,554.
Innovations: Cushioned Beam front suspension.
Total production fell from the record set in 1968. Sales dropped too,
but this was still the second best year in Dodge truck history. Trucks were produced in four factories: Warren, Michigan; Burt Road, Detroit; St. Louis; and Windsor, Ontario. The Canadian plant built 7,175 trucks for sale in the U.S. market. V-8 engines accounted for 63 percent of total output.
1970 Model Year: Introduced: August, 1969.
Calendar year sales: 137,509. | Calendar year production: Total; 188,632; (U.S. only 178,584).
Model year production: [Total] 161,015.
Innovations: Junior West Coast mirrors available. Automatic transmission on four-wheel drive models. Fully synchronized manual transmission. Easy-off pickup tailgate.
This was the best year in Dodge truck history, as production
gained 8.1 percent and Dodge captured more than 10 percent of the
industry total. Sales rose 5.4 percent, to slightly below the 1968 record. Dodge was the only truck maker to show a gain, placing third in sales. The V-8 engines went into more than two-thirds of Dodge gas trucks.
Model year production: 175,588.
Dodge had another record year in both sales and production - the third straight year of record-setting sales. Canadian production for the U.S. market totaled 13,571 trucks. V-8 engines accounted for nearly 70 percent of all gasoline engine production.
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